PinkBear x Chiikawa Soft Matte Long-Lasting Lip Mud

Chiikawa × PinkBear Soft Matte Long-Lasting Lip Mud - With new formula, say goodbye to lumping!

Main feature:

• Buttery and smooth application - Matte yet no lumping on your lips 

• Better color protection - Last longer than old formula

• Chiikawa themed packaging with character body

About PinkBear:

PinkBear (皮可熊) is a Chinese color-cosmetics brand established in 2021 under Yatsen, the parent company behind brands including Perfect Diary. It positions itself around cute, youthful, and playful makeup, with products spanning lip, eye, and face cosmetics. Its branding specifically targets a younger, Gen-Z audience and emphasizes approachable, fun beauty products.

PinkBear is also known for character collaborations, including Chiikawa, Sanrio characters, and Chibi Maruko-chan, combining its youthful makeup aesthetic with popular IPs.